Pete Greenfield


Man in blazer sitting in front of glass window

“The best time to plant a tree was twenty years ago.  The second best time is today.”

— Chinese Proverb

Growing up a few hours down the road in Memphis, Tennessee, childhood trips to Nashville always included braving the Grizzle River Rampage at Opryland and walks around the Parthenon. Fresh out of college after graduating from the University of the South at Sewanee in 2002, I was eager to find my place in the world and Nashville called my name.

Commercial real estate checked all the boxes for me—strategy, problem-solving, trend spotting, and cultivating relationships, so in 2005 I joined a regional firm that, over the course of a decade, evolved into a global real estate powerhouse. Nashville seemed so much smaller “way back then” and you could rarely go out to dinner without running into friends at several tables nearby. Now, I consider myself so lucky to have broken into the commercial real estate market at the beginning of its explosion. Since then, the exponential growth of this town has been a marvel to witness and I know that I’m fortunate to have had a hand in its trajectory.

Equitable was exactly the change I needed in 2016 to best meet the needs of my clients and the market: a smaller, more nimble firm composed of industry veterans focused on top-shelf service and a pioneering spirit. Here, our team has been responsible for cultivating many of Nashville’s most vibrant urban development districts, including the Gulch, SoBro, the Nations, Charlotte Avenue, Wedgewood-Houston, and the Railyard District.

In my free time, I’m either at the gym (shed), coaching my kids’ teams, or walking the aisles at Costco. I also love traveling to places where I can explore foreign streets with my family, fish for dinner, and surf.